Website Domain Names
Website domain names once registered are something you will have to live with so make sure you select very carefully.
Before you start you need your list of keyword phrases generated during your keywords analysis (follow link to refresh your understanding). Before you do any searches you need to decide on what domain name suffix, e.g. .com, .co.uk, .net, .eu etc, to go for. If you are creating a website which will have a very important brand you need to think about protecting this brand by buying all or most of the top level ones. This will stop a competitor putting a website on the same name but with a different suffix. For most smaller businesses you don’t need to buy them all up but just selecting your local country and a .com would be OK. So for example a UK company should really go for .com and .co.uk.
When a person makes a search on a search engine the results returned will be relevant to the searcher. For example, If you are a UK business and want to target the UK most of your searchers will be using google.co.uk which gives a preference to sites ending in .co.uk or those hosted in the UK. thus, we would recommend buying both .com and .co.uk and hosting in the UK.
Once you have an idea of your chosen suffixes and your list of keyword phrases then you can go to a domain name company and use the name selection tools. Most of these tools will show availability of the term across all suffixes and give you suggestions if the selection is not available. This process of website domain name selection can be tedious and time consuming but don’t take short cuts or you will pay later with more expensive search engine optimization costs.